Day 2 Tip - Advent Calendar 2025 (Crafting Your Personal Brand)

Whether you’re a business owner, career changer, leader, or returner, one thing makes a powerful difference in how you present yourself: your personal brand sentence.

We all need a sign to get started - perhaps this is your sign!

This isn’t a cliché elevator pitch or a memorised script. It’s a simple, confident statement that explains:

• Who you are

• What you do

• Why it matters

When you can articulate this clearly, everything else becomes easier: networking, writing your LinkedIn bio, introducing yourself in meetings, updating your CV, or even explaining your business to potential clients.

A strong personal brand sentence gives you clarity and confidence because it anchors how you want to be seen.

Here’s a simple formula to try:

I help/support/empower [who] to [achieve what] through [how].

For example:

“I empower people to elevate their careers and confidence through coaching, training and practical support.”

Today’s challenge:

✔ Write your own one-sentence brand statement

✔ Refine it until it feels natural

✔ Use it in your next intro, profile or conversation

A clear personal brand isn’t about being perfect, it’s about showing who you are, with purpose.

Warm wishes Hazel, Empowering Your Circle